Micro-bloggers create their own narrative online, they build social connections by living their everyday lives in an outstanding way and sharing it on various social media platforms.
Audiences expect micro-bloggers to be authentic and sincere where they won’t sell-out (as they’re often accused of doing) in exchange of financial rewards. Here comes the tricky part, because ‘understandably’ you want to get some earnings from your online activity. I watched some vloggers challenge their audience in such situations giving justifications for the reasons why they are promoting products on their channel. One stood out, as he explained he was selling his own products (courses) rather than promoting other companies’ goods and services. One strategy I find effective by Tom Bilyeu where in one of his videos he bluntly explained that what he was doing through his platform Impact Theory is building an audience base to support his bigger project in the future which is a Disney like media company.
YouTube videos can be posted regularly on a weekly basis for longer than most of television program episodes. This ensures bloggers and vloggers get the attention of an audience.
What micro-bloggers are facing is that their audience feels close to them as if they are involved together, like engaging in a pseudo-social interaction with the blogger or vlogger. If you are a content creator and your content started getting attention it’s important to understand that your audience has made an imaginary relationship with you, this understanding will help you stay sane at times when members from your audience or followers lash out against you for something you have posted.
Micro-bloggers relationship with their audience is more intimate in comparison to mega-size celebrities who most likely have a team working for them, keeping them at a distance from interactions, especially, if they were negative comments.
Self-presentation and self-branding are ways Micro-bloggers can manage the relationship with their audience.
When trying to construct a self-brand, authenticity is key when establishing a relationship with the audience, this can take place in the form of comments, face-to-face meeting, replies, etc. Micro-bloggers must do extra-effort so as not to appear fake. For this reason, when they are caught in doing something inappropriate or dis-honest or for crossing what their readers and viewers perceive a moral and ethical line, fans might get disappointed and stop following the micro-blogger/vlogger.
To understand what’s going on in a viewer’s mind you should know the reasons behind consuming your content and media in general, the reasons might be; they want to make sense of their world, reinforce their existing beliefs, contrast their own beliefs with that of yours or to adjust their belief to match yours.
The burden is high, Micro-bloggers have to be authentic and interesting. How to achieve fame and ordinariness at the same time?
One way many Micro-bloggers rely on is when they present themselves as individuals who had ordinary lives but chose to leave their normal routine to live an exceptional one. Which gives their audience the feeling of “If they can do it, so do I”, this helps to establish a connection with the viewers or readers. Giving some sort of closeness.
How to Stay Sane When your Followers Lash-out
If the relationship with the audience is based on the imagination, content creators should expect it can get problematic. This is where you have to develop a mindset so as not to get emotionally affected when you receive negative comments, otherwise, your emotional stability will be at risk, with time you will lose motivation to share your content which might bring your channel or platform venture to an end. Let’s not let that happen.
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